The Brand
Noor Vitamins is physician founded and is the pinnacle of premium halal supplements. Noor’s triple-certified ingredients, manufactured in FDA registered facilities, adhere strictly to the FDA’s GMP standards ensuring purity and efficacy. Embracing tradition and science, Noor is dedicated to empowering holistic well-being for Muslim families around the world.
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Total Sales
Growth
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Paid Sales
Growth
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Total Cost of
Advertising
Brand Growth
vs Market
The Challenge:
Noor had established a thriving D2C Shopify platform and a strong network of distributors, but aimed to expand its presence on Amazon. With a core catalog featuring multivitamins, omega essential oil capsules, and various staple natural food supplements, the challenge lay in navigating the highly competitive landscape of Amazon’s supplement market. Advertising costs per click (CPCs) were extreme, customer acquisition expenses were high at every stage of the sales funnel, and achieving organic visibility on key search terms posed a formidable challenge for a small brand.
The Strategy:
Identified the key differentiation points and product feature/benefit stacks on the catalog to flesh out a cohesive SEO, content, and search advertising framework.
Leaned heavier into the existing customer avatar where the brands strong foundations are built – the Muslim family. Reworked all content to focus on the Muslim family, their interests, and needs.
Collaborated closely with the brands leadership team to gain deeper insight into the Muslim consumer based on trade shows and D2C feedback.
Worked hand-in-hand with the external social media arm of the brand to re-purpose UGC from TikTok and IG influencers to create high converting media assets for sponsored brands and display.
Conducted a complete overhaul of search advertising focusing heavily on the halal search interest as well as relevant adjacent search. Shifted the focus off generating conversions on expensive high volume keywords, to using them as harvesting tools to find the smaller pockets of search where the brand could win profitably.
Removed bloated spend on sponsored brands, defensive targeting, and display re-allocating those resources to higher converting placements.
The Results:
In just 24 months, leveraging our avatar-forward strategy, Noor experienced explosive growth. Top-line sales surged by 194%, with paid sales skyrocketing an astounding 1200%, all while keeping advertising costs remarkably low at 8%. Despite a 300% rise in competitor listings, Noor managed to secure a significant boost in market share during this period of growth. In the last year alone, Noor has outpaced market growth in halal supplements by an impressive 2.2 times.