EcoStrong
Sustainable science meets strategic scale.
The brand
EcoStrong creates all-natural, eco-conscious solutions built to tackle tough problems, from pet odors to septic systems. Woman-owned and vertically integrated, the brand formulates, bottles, warehouses, and ships under one roof just outside Chicago. Every product is crafted to work with the natural world, not against it.
The Challenge
Amazon’s pet category is booming—and overcrowded. EcoStrong had to break through a competitive wall of low-AOV commodity products and deep-pocketed CPG giants. With high CPCs, limited impression share, and niche volatility, launching even one product was a challenge. Scaling a full catalog? Nearly impossible without a bold strategy.
The Strategy
We partnered with EcoStrong to build a smarter path to growth—one product at a time, one quarter at a time.
Working directly with founder Bryan Simms, we mapped gaps in key categories where competitors fell short. EcoStrong’s team formulated custom biological innovations to meet those unmet needs. Our job was to position them to win.
From strategic content that challenged industry norms to 2,100+ ad campaigns engineered to extract top-of-search share, we built a performance ecosystem focused on traction and longevity, not trend-chasing. Our fractional RoAS model helped us optimize in real time, ensuring spend worked harder at every stage.
The Results
From zero to seven figures in 18 months and climbing fast. EcoStrong isn’t just growing. It’s leading. Together, we’ve built a brand with staying power across Amazon US and CA, with eyes set on global expansion.
+800%
Total Sales Growth
+1400%
Paid Sales Growth
-20%
ACoS Improvement
$1.2M
revenue in first 12 months
