Ancient Keto
Built in Canada. Powered by Amazon. We helped Ancient Keto scale smarter and grow faster in a hyper-competitive health market.
The brand
Ancient Keto is a modern health brand rooted in tradition, offering clean-label supplements designed for keto and low-carb lifestyles. With a mission to simplify clean eating and enhance metabolic health, they’ve built a loyal community looking for results without compromise. Despite growing DTC success, their Amazon channel remained underdeveloped, a missed opportunity in a booming category.
The Challenge
Ancient Keto had brand credibility but lacked Amazon traction. Listings were under-optimized, ad performance was inconsistent, and visibility was low. Their premium pricing required better positioning and storytelling, especially in a market saturated with gimmicky competitors. They needed a high-leverage growth plan built for conversion, not just traffic.
The Strategy
We deployed Rainmkr’s ATLAS Engine to overhaul the fundamentals — starting with SEO-rich catalog optimization, bold new creative, and a revamped ad architecture focused on full-funnel targeting. Product launches were phased with intentional pacing, audience segmentation, and RoAS-driven bidding models. Each decision mapped to revenue, not vanity metrics.
The Results
Ancient Keto hit escape velocity. With a 196% surge in paid sales and a 150% lift in total revenue, they grew fast—and smart. CPCs dropped by 10%, efficiency soared, and they stacked up 17 straight months of year-over-year gains.
150%
Total Sales Growth
196%
Paid Sales Growth
10%
Total Cost of Advertising
17
Months of Consecutive YoY Growth
